Real Estate Social Media? Is That a Thing?
It very much is!
Whether it’s the number of likes, impression graphs, comments, or hashtag trends, social media metrics are kings, and nowadays, they are some of the most important hallmarks of a successful business or person.
Thus, it comes as no surprise that real estate agencies pay great attention to these social platforms and cannot afford to fall behind regarding their social media presence. However, for various reasons, they find it difficult to hire a complete crack team of social media experts to do the job. This is where real estate social media marketing companies come unto the stage!
Real estate social media marketing companies are platforms specifically tailored for the real estate industry to facilitate marketing, networking, and lead generation. While they may also serve other industries, these companies leverage social media channels to help real estate professionals run more successful businesses.
Some of the most well-known companies in this field are listed below alphabetically:
- $99 Social
- Agent Image
- Blink Marketing Agency
- Chatter Buzz
- Coffee & Contracts
- Constant Contact
- Later.com
- Luxury Presence
- Lyfe Marketing
- Real Geeks
- Roar Solutions
- SociallyBuzz
- Thrive Agency
Table of Contents
Top 13 Real Estate Social Media Marketing Companies
Without further ado, let’s dive deeper and see which real estate social media marketing companies are in the lead within this specific subcategory of the marketing industry.
Just remember that our focus is more on the social media aspect of services, and these companies might offer various other marketing plans as well.
1. $99 Social
Established in 2011, 99 Dollar Social is a specialized marketing company solely focusing on social media services. As their name suggests, their brand revolves around affordable social media marketing solutions, and their aim, as stated on their website, is to serve small-to-medium businesses, specifically those who have started fresh. Apart from social media services, they offer email marketing and content writing.
This company offers pretty straightforward services as below:
- Social media management: This service entails the management and growth of a business’s account on the most famous platforms with millions of users, such as LinkedIn, Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube, and Google My Business.
- Social media content generation: Apart from static posts and stories, $99 Social can also provide clients with short-form videos as add-on services.
- Social media management reseller program: $99 Social resells its social media management services under a white-labeling program, allowing real estate agencies to purchase and resell its marketing services to other clients with a markup.
$99 Social’s pricing plans start, as expected, from $99 a month. That’s the standard plan and gives you 10 social media posts per month. The next plan, titled Plus, is $189 for 20 social media posts a month, and their Premium account for $279 gives you 30 social media posts a month.
2. Agent Image
Agent Image is a much more comprehensive real estate marketing agency working in various fields, including website development, Internet Data Exchange (IDX) websites, SEO, pay-per-click advertising, content writing, and more.
It offers social media services as only a small part of its business, and in this field, it focuses on:
- Social media management: Similar to $99 Social, Agent Image works on your Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn accounts, creating posts, managing your follower base, interacting with users, etc.
- Social media marketing audit: As part of their marketing strategy, Agent Image reviews the social media pages of your main rivals, examines their accomplishment and failures, and compares it to your channel.
While Agent Image is also busy with other marketing channels and media, it appears to have a very good grasp of social media and has based its services on a sound and reliable strategy.
Unfortunately, we didn’t find any info on their website about prices, and we still haven’t heard back from customer support when we asked for this info. Apparently, prices for this platform are based on customer requests, so to get an idea of how much they’ll charge, you need to contact them directly.
3. Blink Marketing Agency
Blink practices a different strategy in social media marketing.
Instead of managing your social media accounts, it provides users with a social media and online advertisement portal that can be customized through a do-it-yourself (DIY) experience.
Apart from pre-written mail-by and pop-by templates, as well as other printable marketing materials and client events, Blink’s user portal includes the following social media services:
- Social media content generation: Blink’s content generation includes posts, images, and videos to attract, inform, and engage your audience on various platforms. Their pre-designed templates are fully editable on Canva.
- Email newsletters: These newsletters are periodic emails sent to your subscribers. They are also editable in Canva for your convenience and can be based on the same design style as your social media posts to keep your branding intact.
- Drip emails: Drip emails, also known as automated email campaigns or drip campaigns, are a series of pre-scheduled and personalized emails sent to potential clients or leads over a set period. These emails are designed to nurture leads and hopefully convince potential buyers to approach a listing more seriously.
- Text and video scripts: Blink also offers text and video scripts that can be sent to clients in the form of text or video messages.
Blink has three pricing plans, but they other Blink services in addition to social media. All of them come with full-portal, single-user access, and easy cancellation anytime you wish. The first starts at $39 a month for a DIY experience. The second is at least 69$ per month, which gives you auto-posting to Facebook and Instagram 5 times a week. The top plan starts at $199 per month and gives you an additional custom post each month, as well as a branded newsletter, postcard, pop-by, and mail-by every month.
4. Chatter Buzz
Chatter Buzz is a full-stack online marketing agency that offers mobile and web development, paid media advertising, inbound marketing, content creation, campaign optimization, and marketing audits.
Social media services make up a small portion of their paid media advertising plans, and they include:
- Complete social media advertising: Targeting famous platforms like Facebook, LinkedIn, Instagram, Twitter, and Pinterest, the people at Chatter Buzz write the material, create the visuals, come up with a content strategy, align the plan with end goal performance indicators, engage with customers, and post often on the platform of your choosing.
- White-labeled social media services: As part of its entire white-labeling program, Chatter Buzz resells its social media marketing services to interested businesses, letting you acquire, customize, and upsell those services to various other individuals or companies in need.
Since Chatter Buzz offers a widely comprehensive suite of online digital marketing services, its prices are in a whole other league. These plans are customizable based on your needs and include a long list of features, including consulting & strategy development, marketing plan development, campaign execution & optimization, activities & KPI reports, quarterly performance presentation, website heatmap & video tracking, online reputation monitoring, live data dashboard, monthly analytics, and more!
Their plans start from $5K a month and move up to $10K, $20K, and $40K per month based on the number and scope of services you require.
5. Coffee & Contracts
Coffee & Contracts is similar to $99 Social since it’s very much focused on social media services and doesn’t run a huge marketing operation, which can make it more suitable for small-to-medium businesses.
In addition to some limited email marketing, branding tools, and advertisement printables, the services of Coffee & Contracts revolve around Facebook and Instagram templates and content management. Moreover, just like Blink, Coffee & Contracts allows you to use their tools and templates for a DIY social media advertisement experience.
Similar to Agent Image, no pricing information can be found on C&C’s website, and we look forward to receiving this information from customer support. It appears that they, too, have a customizable approach to their pricing plans.
6. Constant Contact
Constant Contact sits somewhere between small social media service providers and huge, comprehensive marketing agencies. Their products are divided into email and digital marketing suited for small business owners as well as lead generation and CRM systems that can benefit sales and marketing teams.
With regard to social media marketing, Constant Contact offers the following:
- Email marketing: Their email marketing involves creating and sending targeted emails to potential clients and existing customers within the real estate industry. These emails include listings, updates, informative content, and promotional offers.
- Social media account management: Account management is all about overseeing and maintaining a real estate company’s presence on various social media platforms. This includes creating and scheduling content, responding to comments and messages, growing followers, and analyzing performance metrics.
- SMS marketing: SMS marketing involves sending targeted text messages to potential clients and existing customers. In the context of real estate, these messages may contain property updates, open house invitations, and other relevant information.
- Automated user interaction: Automated user interaction refers to employing technology, such as chatbots and automated messaging systems, to engage with website visitors and social media users. In the real estate context, these interactions may answer frequently asked questions, assist with property inquiries, and provide relevant information.
Constant Contact has 3 pricing packages, all of which are tiered plans, meaning they change in price based on your number of contacts, which can be anywhere between 0 to 50,000. Also, all three plans include social marketing tools.
The monthly prices of Constant Contact’s services are from $12 to $430 for the Lite plan, $35 to $460 for the Standard plan, and $80 to $575 for the Premium plan.
7. Later.com
Later brands itself as a “one-stop shop for social media management & expert advice.” They work on various social platforms, including Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn.
Later’s social media services include:
- Social media account management: Their services include content creation, writing, and scheduling, along with account analytics.
- Social media training: This aspect of Later’s services includes various materials, certifications, and other social media marketing resources for those who wish to become more efficient social media marketers.
Similar to most other counterparts, Later also has 3 monthly pricing plans, titled Growth, Advanced, and Scale. The first plan is priced at $40 for 3 users and a total of 3 social sets, which translates into 3 profiles per each of the 6 social platforms named above.
The Advanced package is $80 for 6 users and 6 social sets, and the final package, which is most suited to large companies with various social teams, is $200 a month for 10 users and 15 social sets, which is a total of 90 social profiles.
8. Luxury Presence
Luxury Presence is one of the most notable players in this field. Specializing both in marketing and real estate industries, Luxury Presence covers various aspects of marketing and advertisement as needed by real estate agencies.
Offering various other marketing services, including website development, IDX home search, content marketing, referral networks, and so on, Luxury Presence offers the following services in the realm of social media:
- Social media account management: Luxury Presence has in store a range of social media management services, including content creation, content scheduling, and posting, audience engagement, targeted ad campaigns, and analytics and reporting.
- Social media strategy and consultation: Luxury Presence also offers strategic guidance on developing an effective social media marketing strategy tailored to the luxury real estate market, which includes identifying target audiences, setting objectives, and implementing tactics to achieve marketing goals.
As a comprehensive marketing company offering specialized services tailored to the real estate industry, it appears that the pricing plans of this company are very much customized based on the needs and demands of their clients. As a result, no packaged pricing plan could be found on their website, and it is recommended to get in touch with them in this regard.
9. Lyfe Marketing
Lyfe Marketing is another marketing and advertisement agency solely focused on social media marketing. Established in 2011, they have been “ranked on the Inc. 5000 list of the fastest growing businesses for two years in a row.” In addition to social marketing services, they provide customers with pay-per-click (PCC) management and short video services as well.
A notable feature of Lyfe Marketing’s services is that they differentiate social media management and advertisement in the sense that with management, Lyfe Marketing will take charge of your social media accounts and run all your social media operations, but regarding advertisement, it will create and efficiently run paid ads via social media platforms.
Their social media services include:
- Social media account management: This service comes with a dedicated social media account manager that will oversee strategy development, content calendar, content creation, analytics, reporting, communication and interaction, and constant maintenance.
- Social media advertisement: Similarly, for this service, Lyfe Marketing assigns you a seasoned social media manager, develops an advertisement strategy, creates engaging paid advertisements, monitors ad campaigns, optimizes the processes, and reports the relevant achievements back to you.
- Email & SMS marketing: This service serves the main goal of making sure your email campaigns and text message ads reach the intended audience and makes the necessary impact via audience list building & segmentation, CRM optimization, landing page optimization, and more.
Lyfe Marketing has 3 levels of pricing for each of its services, titled Starter, Growth, and Scale. However, you need to contact them directly to get a quote as it appears its prices vary from one client to another based on needs and demands.
10. Real Geeks
Real Geeks, establishing themselves as the nerdy experts of the industry, provides real estate website design and digital marketing services to help real estate agencies enhance their online presence. This company is one of the larger digital advertising companies in the mix but solely focuses on the real estate industry. Their services range from website and IDX website development to a powerful CRM system with a mobile app, property valuation, and more. Social media marketing comprises a smaller portion of their services and is limited to email and SMS marketing, as well as a Facebook marketing tool.
- Facebook marketing tool: Facebook is an efficient platform for paid targeted ads. Moreover, it’s where you can connect with many current and potential clients to respond to their needs and questions. Real Geeks helps decrease the time required to create, launch, monitor, and manage those ads, which also includes customer relations through Facebook.
- Email & SMS marketing: Similar to other service providers in this field, Real Geeks also provides email and SMS marketing approaches that help directly target potential and current clients to ensure you get your message across all the way to their eyes and ears.
Prices at Real Geeks are completely customized based on client needs. They have various detailed services that will be tailored to your requirements, audience, market share, etc. Therefore, if you intend to use their services, we recommend you give them a call or drop a line.
11. Roar Solutions
Another digital marketing agency that has defined real estate as its target market is Roar Solutions. This marketing service provider also offers an extensive range of digital marketing products to its clients, including website development for various audience segments (such as mortgage administrators, loan officers, realtors, etc.), SEO expertise, marketing strategy material, as well as social media marketing tools.
Managed social media makes up a single aspect of their business and includes social media account setup and regular content creation and posting. As per their website, Roar Solutions will get busy with your Facebook and Twitter accounts, unlike other such service providers that cover the whole range of notable social media platforms.
The 1-time price that Roar Solutions charges for creating and setting up a single social media account for your business is $99. After that, for an average of 2 posts a week (probably about 8 posts a month), Roar Solutions asks for $59 a month.
12. SociallyBuzz
“More Sales. More Leads. More Customers.”
That’s what SociallyBuzz boldly promises as soon as you open their website.
The self-proclaimed “#1 social media agency” is a digital marketing agency that offers social media management and marketing services to various industries and businesses, one of which is the real estate industry.
Tailored to the realm of social media, their marketing services include:
- Social media account management: Providing the very basic service of managing social media accounts, SociallyBuzz helps businesses and brands manage their social media accounts effectively. This includes setting up and optimizing profiles on various social media platforms.
- Social media paid advertisement: As part of their marketing services, SociallyBuzz runs paid advertising campaigns on social media platforms on behalf of client businesses. They use these platforms’ advertising features to target specific audiences based on demographics, interests, and behaviors.
- Analytics and reporting: Comprehensive analytics and performance reports related to social media marketing efforts help assess the effectiveness of social media strategies and make data-driven decisions for future campaigns.
- Franchise marketing partnerships: For businesses with a franchise model, SociallyBuzz offers specialized marketing services tailored to their needs. They work with the corporate team to develop social media strategies that align with the overall brand guidelines while also accommodating the unique requirements of individual franchise locations.
- Influencer marketing: SociallyBuzz facilitates influencer marketing campaigns for their clients. It identifies relevant social media influencers or key opinion leaders with a significant following and influence within the target audience. By collaborating with influencers, the company aims to leverage its credibility and reach to promote the client’s products, services, or brand.
Just like many others, SociallyBuzz hasn’t posted prices directly on its website, choosing instead to create tailored pricing plans based on customer needs and requests. Thus, why not pick up the phone and give them a call? Alternatively, you can fill out their quote request form and wait for them to get back to you.
13. Thrive Agency
Thrive Agency is probably one of the most comprehensive full-service digital marketing agencies. Its services are neatly listed under six categories – not service – namely, digital marketing, web design, social media marketing, reputation management, e-commerce marketing, and Amazon marketing.
Similarly clearly, Thrive Agency’s social media marketing services are:
- Social media management: “Enjoying the Benefits – Minus the Burden” That’s what Thrive Agency promises its clients. This includes the day-to-day management of social media accounts, content creation and optimization, post-scheduling, and audience interaction.
- Social media advertisement: Thrive Agency specializes in running targeted and effective social media advertising campaigns. They leverage the advertising features of platforms like Facebook Ads, Twitter Ads, Instagram Ads, LinkedIn Ads, and more to reach specific target audiences. By utilizing demographic and interest-based targeting, they aim to increase brand visibility, drive traffic, generate leads, and boost conversions for their clients.
- Social media brand management: Thrive Agency takes a strategic approach to social media management. They work closely with clients to establish and maintain a strong and consistent brand image across all social media channels. This involves developing a brand voice, creating branded content, and ensuring all communication aligns with the client’s brand identity and values.
As expected, as a company with scores of services that can be customized based on various factors, Thrive Agency doesn’t have prices in plain view. Seems like a request for a proposal is in order, doesn’t it?
That’s Too Many! How to Choose One?
Choosing the right social media marketing company for a real estate agency requires careful consideration of several factors. Here are some steps to help you make an informed decision:
Assess your needs
Determine the specific goals and objectives of your business for social media marketing. Whether it’s lead generation, brand awareness, or increasing engagement, clarity on goals will dramatically help.
Research their expertise
Look for companies with a proven track record in real estate social media marketing. Check their portfolio, case studies, and client testimonials.
Review services and pricing
Evaluate the range of services offered by each company and compare their pricing models. Consider whether their service packages align with the agency’s budget and requirements.
Analyze client support
Check for customer support responsiveness and willingness to address inquiries. A reliable and responsive customer support team can make a significant difference.
Seek recommendations
Ask for recommendations from other real estate professionals or industry peers who have experience with social media marketing companies.
Request proposals
Request detailed proposals from shortlisted companies. Compare the proposals to understand which company aligns best with the agency’s goals.
Consider scalability and flexibility
Choose a company that can adapt to your changing needs and growth. Scalability and flexibility in service offerings ensure long-term partnerships.
By following these steps and conducting thorough research, real estate agencies can find the right social media marketing company that meets their specific needs and contributes to their overall marketing success.
Why Do Real Estate Agencies Need These Companies?
Running a business has its own world of difficulties, let alone going out into the real or virtual worlds to find customers for your business, which can be an extremely daunting task. That’s why many companies in different industries, especially real estate businesses with their never-ending preoccupations, choose to employ third-party service providers to take care of the marketing and advertisement side of the business.
Generally, real estate businesses and agencies refer to social media marketing companies for a number of reasons, the most important of which are given below.
Limited reach
Real estate agencies may struggle to reach a wide audience or target specific demographics through traditional marketing methods alone. Social media marketing companies can help expand their reach by leveraging the vast user bases and targeting capabilities of different platforms.
Lead generation
Generating high-quality leads is crucial for real estate agencies, but it can be a time-consuming and challenging process. Real estate social media marketing companies employ strategies and tools to capture leads and nurture them through targeted campaigns, ultimately helping agencies identify potential buyers or sellers.
Competitive landscape
The real estate market is highly competitive, with many agencies vying for the attention of potential clients. Real estate social media marketing companies understand the industry’s dynamics and can develop tailored marketing strategies.
Content creation
Creating engaging and visually appealing content can be a hurdle for real estate agencies. Social media marketing companies often offer content creation and curation services, helping agencies produce compelling visuals, videos, and written content that resonate with their target audience.
Time and resource constraints
Real estate agencies may not have the time, expertise, or dedicated staff to manage their social media presence effectively. Outsourcing social media marketing to specialized companies allows agencies to focus on their core business activities while benefiting from professionals who understand the intricacies of the real estate market and social media platforms.
Keeping up with trends
Social media platforms constantly evolve, introducing new features, algorithms, and best practices. Staying updated and adapting to these changes can be challenging for real estate agencies. Social media marketing companies stay abreast of platform updates, trends, and strategies.
Analytics and ROI measurement
Measuring the effectiveness and return on investment of social media marketing efforts can be complex. Real estate social media marketing companies provide analytics and reporting tools that track key performance metrics, such as engagement, reach, conversions, and lead generation.
Conclusion
With widely varying prices, services, and service volumes, choosing one of these social media marketing services indeed requires extensive research.
You need to consider your needs, audience, short- and long-term plans, resources, objectives, and goals. Once you have written all this down, you’ll have a much clearer picture of what you need and which service provider can better fulfill those requirements.
Regardless, as a real estate agency or professional with loads of responsibilities, long and recurring commutes, and many, many… many… phone calls and emails throughout the day, you’ll find such social media service providers much suited to your needs.
In this article, we reviewed 13 different social media marketing companies and service providers. Some are focused on the real estate industry only, whereas others are full-stack, comprehensive digital marketing and advertisement agencies that serve numerous industries.
You’re the most suitable person to make a final choice regarding your approach to social media marketing, and based on that approach, you are free to choose any of these companies that serve your best interests at this time.
FAQ
Currently, the 7 leading social media platforms, not in any particular order, include:
- TikTok
- YouTube
- Target audience
- Features
- Engagement
- Brand image
- Advertising opportunities
- Time consumption
Ideally, yes! The more platforms you cover, the better. But if you have budgetary concerns, it’s essential to focus on the platforms that align with your target audience and business goals. Having a strong presence on a few platforms is often more effective than spreading thinly across multiple platforms.
Conduct research to understand where your target audience spends the most time and engages the most. This will help you prioritize and invest your efforts in the platforms that are most likely to yield results for your real estate business.
