Using social media to spread the word about your business and the excellent content you’ve produced is a great move. However, your post will not provide the intended effects if you do not know the best times to post on social media. Publishing while your target audience is active increases your chances of capturing their attention.
Recent studies have shown that users often switch between seven social networking sites monthly. Despite the rapid shifts in how people use social media, you may still reach them by publishing content when they’re most likely to be online. Analyses of large numbers of postings across several platforms show that Tuesday, Wednesday, and Thursday around 10 a.m. are optimal times to share content.
You can increase your chances of generating maximum interaction, leads, conversions, and sales by posting at suitable times. Below, we explain how to determine your own best times to post on social media. Read on to discover when it’s optimal to publish content for your target demographic, given the time zones involved in their location and the nature of your business.
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When to Post on Social Media?
Social media algorithms carefully consider the source of interaction for determining which posts will be relevant to your audience. Posting content while your followers are online is one of the easiest methods to increase your organic reach since newsfeed algorithms (specifically the Facebook and Instagram algorithms) utilize “recency” as a primary ranking factor.
There is no universally accepted best time to post on social media; instead, your statistics on your audience should serve as the gold standard. However, suppose you have followers; in that case, it is straightforward to determine the optimal time to publish on your social media platforms, particularly if you have access to the appropriate analytic tools. Finding the ideal publishing time is the key to interacting with your audience and marketing your company on social media, so let’s examine the various posting times.
The best time to post on Facebook
Marketers report almost comparable figures on Facebook and Instagram regarding the ideal times to post. Across most sectors, evening posts between 6 and 9 PM and mid-to-late afternoon posts between 12 and 3 PM perform the best. Tuesdays and Thursdays between 8:00 AM and 12:00 PM are also ideal for making Facebook updates. Friday and Saturday are the greatest days for Facebook posts. Sunday is the worst day to post, and 6 AM to 9 AM and 9 PM to 12 AM are the worst hours.
The best time to post on Instagram
Facebook’s algorithm and Instagram‘s algorithm have many similarities. Recency is a primary ranking indicator, and audience behavior plays a significant role in determining when to publish. Checking the times when your followers are active online is an excellent place to begin. Posting between 6- 9 PM, 12- 3 PM, and 3- 6 PM on Instagram seems to do sufficiently on average across all sectors. Saturdays and Wednesdays are the top days for Instagram posts. Mondays are the worst day, and 6-9 AM and 9-12 AM are the worst posting hours.
The best time to post on Twitter
Spread material out at all hours of the day and night if you’re a worldwide company trying to connect with individuals around the globe. Schedules tweets at all hours and runs ad campaigns to promote messages targeting other time zones and nations. Marketers say 9 AM-12 PM is the perfect spot for posting on this text-based social media network. Additionally, the best period to publish on Twitter is between 12- 3 PM and again between 3- 6 PM. The best day to share is Friday, though Wednesday is also effective. This aligns with the best days to post on Instagram and Facebook.
The best time to post on LinkedIn
In the LinkedIn algorithm, quality, usefulness, and popular material precede recency. To get the most out of your LinkedIn posts, you should make them between 9 and 12 PM, 1 and 3 PM, and 4 and 6 PM. The optimal posting days are Mondays, Wednesdays, and Tuesdays. The days with the lowest performance are Sundays and Saturdays, and the mornings are the worst time of day to post on LinkedIn.
The best time to post on TikTok
Since 2020, TikTok has dominated the market for short-form videos among Generation Z and Millennial users. The frequency of your TikTok postings is just as crucial as the timing of your posts. TikTok is a social media app that encourages users to upload videos multiple times daily (ideally between 1 and 4). B2B companies should prioritize publishing on Saturdays and Thursdays. Saturdays and Sundays are peak times for B2C companies. Posting to TikTok between 6 and 9 PM, 3 and 6 PM, and 12 and 3 PM is optimal. Friday is the greatest day to post on TikTok, while Monday and Tuesday are the worst.
The best time to post on Pinterest
According to most advertisers, the best day to share on Pinterest is Friday, and the worst is Sunday. Posting on Pinterest between 3 and 6 PM and 6 and 9 PM is optimal.
The best time to post on YouTube
For the most significant number of views on YouTube, upload videos between 6 and 9 PM, 3 and 6 PM, and 12 and 3 PM. According to some marketers polled, the perfect day to publish is Saturday, while others advise sharing on Fridays. The worst times to share on the site are Tuesdays and the early morning hours between 6 and 9 AM.
How to Choose Your Best Posting Time?
You can use a variety of factors to determine the best times to post on social media. For instance, the lifestyle and preferences of your target audience, the day of the week, the objective you wish to accomplish with the post, and the form of content such as video, narrative, image, reel, or live session are factors that influence your posting time. Consider the following factors to determine the optimal posting time:
Find out when your target is online
One of the simplest methods to work with the Facebook and Instagram algorithms is to post when your followers are online. You can increase the exposure and engagement of your posts by anticipating when your followers will be checking their accounts. Examining your target market’s behaviors and routines is essential for success on social media platforms like Twitter and LinkedIn.
Review your best-performing past posts
Examine your statistics or social media data to determine which posts performed best in a specific measure. Also, check the time of day or week you published successful content and search for patterns.
Observe the rivalry
To stay ahead of the competition, it’s a good idea to check on their accounts, analyze the content that’s doing well for them to see if any trends emerge, or even try to figure out their tactics by exploring how they’re failing.
Publish in the time zone of your target group
Identifying your target audience and posting in their time zone will increase your chances of being noticed.
Test and improve
You can learn a lot by conducting methodical A/B tests (where you publish the same material at various periods to see which time yields the best results).
Keep an eye out for changes
Both social media platforms and their users are perpetually changing. You may need to adjust your approach when your target demographic shifts. The trick to optimizing your social media organizing approach is to consider time as a changeable but significant component.
Even though each social media platform receives peak interaction at different times and days of the week, you should still modify your strategy to reach your target demographic best. After you’ve been publishing consistently for some time and have accumulated some data, you can use it to determine when your audience is most engaged on the site and what kind of posting plan they prefer. Remember that there is no best time to post on social media. It’s important to remember that the best time to promote your business is as unique as your target demographic and will vary depending on the medium you’re using.
Avoid publishing late at night or when most of your audience is asleep to avoid poor interaction. Always look for methods to make the Instagram algorithm work in your favor.