Is Instagram Good for Real Estate Marketing?

What Should You Do Before Creating Your Instagram Account?

The visual aspect of Instagram makes it a great social media platform for real estate marketing. Since property developers often attempt to peddle a certain way of life and set of experiences, visuals, especially videos, are crucial to marketing their listings. Furthermore, more individuals than ever before are searching for houses on social media.

On Instagram, real estate is one of the most interesting topics. There are a few details you should iron out before making your Instagram debut. These considerations should be taken into account when you develop your Instagram real estate marketing plan and get ready to dive into this social network.

Enhance your brand

Instagram is a visual social media site. Thus, it is worthwhile to invest in images that will halt the scrolling of your target audience. Excellent content generates likes, shares, and saves, further enhancing your position in the algorithm.

The way you interact with your follower’s matters just as much for developing trust and creating a standout Instagram presence. Maintaining a consistent brand voice, tone, and message across all channels will provide the impression to your audience that they are getting to know the brand’s personality over time.

Set specific goals

Your Instagram followers should represent a loyal following. Your Instagram efforts will provide more than simply likes if they are consistent with your brand and objectives. Here are some Instagram real estate marketing goals to consider:

• Creating top-notch leads
• Constructing a community
• Enhancing brand recognition
• Repurposing content and integrating links to blog articles

interacting with potential customers and other industry leaders

• Developing authority
• Displaying diverse unit types

Create a content strategy

The next step is to create a content strategy based on your findings on the types of content that will appeal most to your target demographic. Create a list of the types of material you want to publish or content pillars to guide your writing. Consider the following alternative options:

• Real estate investment tips
• Client testimonials and success stories
• Announcements about future activities and events
• Community-relevant content
• Feature your team and core beliefs

What is Instagram Real Estate Marketing?

You need to carefully consider which social media network would best serve your networking needs before you begin using social media. Instagram is known for being hip and trendy among the younger generation.

Based on the average engagement rates of published material, it is reasonable to state that Instagram is the most engaging social platform among those where homebuyers and property sellers may be active in large numbers. Let’s take a look at why Instagram is in realtors’ spotlight.

Introduce your group

Customers usually want to know who you are before doing business with you. Instagram allows you to highlight information about yourself and your team. The more well-known and approachable you are, the more likely it is that others will want to get in touch with you.

It’s important to show more personality in your Instagram posts than just your career achievements. Some aspects, such as community involvement, charitable efforts, and showcasing the personalities of the company and project team, can help build customer trust and emotional resonance.

Create a business accounts

It’s crucial to create a business profile on Instagram if you want to use the platform for professional purposes. By doing so, you can have access to useful functions inside your bio, such as analytics, promoted posts, and direct messaging capabilities.

Improve your bio

Your Instagram bio serves as your virtual business card. Therefore it should be optimized to attract new followers and business opportunities since it is the first thing people see when they visit your profile.

Your bio is also where customers take action to interact with your business outside of the platform, so establishing consistency with other touchpoints is critical. For example, If you’ve recently posted a listing and want to direct your followers to further information about it, you can include a link in your profile.

Create an attractive and cohesive feed theme

It’s important to have a well-designed, consistent Instagram feed since it acts as a mini-portfolio for your business, property, and services. Creating an Instagram feed theme is one approach to guaranteeing a seamless grid.

On Instagram, having a feed theme means that all of your photographs and videos have the same style and tone. This can be achieved by keeping a consistent aesthetic throughout all of your photographs, including color, filter, and composition choices.

Use Instagram ads to attract buyers

Instagram video advertisements can make your properties come alive. Listings with a video generate 43% more inquiries than those without one. With Instagram, you can easily share your videos and repurpose some of them for Instagram ads.

Use carousel ads to appeal listing

The benefit of Instagram is that you are not limited to a single format for your gorgeous adverts. A gorgeous carousel ad type is one Instagram ad format. It enables you to show many photos in a catalog-like fashion, allowing your audience to navigate through and see different rooms or homes. This style also provides many possibilities to attract new leads via the use of stunning pictures.

Analyze hashtags and make lists

Realtors may do research on hashtags to compile a relevant list. Hashtagging can be extremely advantageous for expanding the reach of your Instagram post. Hashtags not only enable users of social media platforms to better organize and classify material, but they are also one of the primary motivating factors behind some of the most successful marketing efforts of the modern era.

Create a content calendar

Because of the rapid-fire nature of the Instagram social network, your audience is exposed to a never-ending stream of fresh content. So maintaining your Instagram account active with frequent posts can keep your brand in your followers’ feeds and increase interaction.

One strategy for doing this is to create a digital calendar in which you prearrange all of your social media updates. It will assist you in staying organized and ensuring that your content is updated and relevant.

Source: hubspot.com

Find local and target audience

When you create your first Instagram advertisement, you will see that there are many possibilities for defining a target audience. Location targeting is the most significant targeting strategy for real estate social marketing.

Create visual listing

As you are surely aware, real estate customers wish to visualize themselves and their belongings in a home. Using images, you can write a story about them in their ideal house on Instagram.

Utilize action buttons

To effectively promote real estate on Instagram, you must be readily accessible. Companies can encourage client interaction with their brands by adding action buttons to their Instagram profiles. Having them in place will make it much easier for customers to get in touch with you and make appointments.

If you utilize the email, call, and message buttons on this form, they will all be combined into a single Contact button after you submit the form. Moreover, there are a few advanced action buttons that are linked to other programs, such as those for scheduling appointments and making reservations, should the necessity arise.

Share reels

Reels are a creative and engaging way to exhibit properties, offer a brief tour, answer queries from followers, or emphasize certain features of your property. You could also showcase what it’s like to work in the real estate industry by filming behind-the-scenes footage of your staff. This can put a face to your business and connect you to your target market.