As humans, we seem to possess an insatiable appetite for making things easier. No matter how easy or convenient they currently are, we always want a little more! We want them to be done with less effort and preferably in no time. That’s always been the main drive behind many, if not all, human inventions and innovations, of which virtual home staging is a very recent example.
The idea is simple. To stage a property using a computer and some software. Why? To cut down on expenses and quicken the process. But before going any further, let’s first dig a little deeper into the subject and learn more about virtual staging in real estate.
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What Is Virtual Staging?
Virtual staging service is the process of digitally incorporating furniture and decor into a photograph of a property in order to increase its value and appeal. Virtually prepared photos enable buyers to get an idea of how a room or a house look without having to physically visit the place.
We can’t expect everyone to be unbelievingly imaginative and see things that don’t actually exist. Through real estate virtual staging, stage the property for them so that they can appreciate its beauty and get a picture of how relaxing and stress-free life can be there.
Realism is the most essential advantage of virtual staging in real estate. A poorly staged virtual home with strangely aligned, disproportionate, or unrealistic furnishings serves solely to distract the potential buyers giving them every reason to scroll down and look for better options.
Staging a home makes it simple to advertise, attract more prospective buyers, and raise the perceived worth of a property. Virtual staging might refer to the process of staging an empty room or unoccupied property, but it can also refer to the following:
- Changing the color of exterior and interior walls and doors
- Altering the flooring
- Changing the color of ceilings
- Changing the Landscape
- Adding furniture
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The Advantages of Virtual Staging In Real Estate
When buyers see a listing on the internet, they have already made half the decision; visiting the property in person can only serve to reinforce the choice. This is possible due to the rising use of virtual staging by real estate agents and realtors.
There are several compelling reasons why more sellers are opting for virtual staging. Let’s take a look at some of the significant advantages of this technique:
Virtual staging provides a real-life view of the property
Allowing the buyer to see how their future house might look, helps them decide whether they want the house or not. Well, this is also true with traditional staging, but here the buyer does not spend more than a few seconds to take a good look at the property, but there, they have to spend an hour or two and, more often than not, book time to visit a few days earlier.
The approach is highly beneficial because it allows them to envision the various alternatives for their future home, such as the design, style, and ornamental features that would enhance the space’s aesthetic appeal.
Virtual staging service transforms an empty area into a warm and inviting environment. The buyers know that the place depicted in the photograph is solely digitally furnished. They only get a peek at the possibilities and envisage the additional conditions before deciding to buy the property.
Virtual staging allows for using countless design elements
Virtual staging provides you with an extensive portfolio of furnishing options that are continually updated to reflect the latest interior design trends.
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Virtual staging is affordable
By using virtual staging in real estate, you avoid wasting time, energy, and money as many used to do when traditional home staging was in high demand. You simply supply photographs of the vacant rooms and specify the style and ornamental aspects you wish to incorporate.
Virtual staging is a technique for renovating and redecorating
This strategy enables you to demolish and rebuild the interior to meet the preferences of your target audience. Instead of a dark, dull, and soundless image that evokes feelings such as loneliness, solitude, and emptiness, virtual staging gives an absorbing view of a place full of life and happiness.
How to Dress Up Emptiness by Virtual Staging?
With all the nice and lovely things we’ve been saying about virtual staging, it’s time we described how to do it properly. So, if you intend to learn the magic trick, here’s what you need to know.
Add virtual furnishings
Empty spaces can be filled with little decors and furnishings first, followed by seated furniture, hanging sets, and even plants, depending on the size of the room and the style you choose. Meanwhile, you should remember that too many fittings may make the room look cramped and unwelcoming. Everything in moderation. Right?
Choose a focal point
When adding virtual decors and furniture, establish a focal point to draw the attention of potential purchasers. For example, this can be accomplished by adding a huge chandelier in the kitchen.
Concentrate on the angles
Virtual staging relies on perspective to manifest a property’s full potential to those looking for a new residing place. You should include as many features when virtually arranging a home. This necessitates special attention, on your part, to the angles to find the ones that provide a better view.
Turn on the lights
Light is critical in photographs. Particularly with virtual staging, light can substantially affect the mood of your visitors and the quality of your photographs. Even if there is enough natural light, make sure the lights are on. Don’t worry; bright images never do you wrong.
Photograph in the landscape
Your image orientation is critical in virtual staging, especially when the photographs are used for listings. Photographing in landscape mode enables the buyer to see all potential of the property.
Popular Styles for Virtual Staging
Depending on their personal taste and the property’s size, location, orientation, and so on, homeowners can choose from a variety of home design styles for their property. Nevertheless, a couple of styles are somewhat more popular these days. They include Contemporary, Scandinavian, Urban/Industrial, Hamptons, Traditional, Farmhouse, and Modern.
Let’s go through these styles and review their distinctive characteristics.
Contemporary
You can consider this style as a fruit salad. You can see traces of different designs from various times. That allows contemporary style to be this ever-changing hybrid interior design that targets “What is at the present moment.”
However, there are a couple of attributes that make this style stand out, especially compared with the Modern style:
- Simplicity: the aim is to have an open and bright layout.
- Having clean Lines: Using straight lines allows for more clarity and achieving “less is more.”
- Use of textured Fabrics: Wool, cotton, and linen are the commonly used fabrics without any pattern to avoid clutter.
- Exposed legs: Furniture is without trim or skirt to let the light travel easier and make for more open space.
- Use of metal and glass: These materials reflect the light better and offer a brighter atmosphere.
- Neutral colors: The color of the furniture and the walls are prone to achromatic. Yet you find singular items with a sharp color to provide contrast.
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Scandinavian
As the name illustrates, the scandinivian style is rooted in the Nordic region. Due to the scarcity of natural light, it goes for a bright and natural vibe with features like:
- Various types of lighting: Having an alternative to natural light is the focus here.
- Natural textures: Wooden floors are ever-present with Scandinavian designs.
- Bright color walls: You would have white or light grey to achieve an open atmosphere.
- Warm textiles: Wool and mohair throws and rugs are essential, considering the origin of this style.
- Greenery: The presence of fresh flowers and plants is noticeable in the Scandinavian style.
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Urban/Industrial
Urban/Industrial design stems from the look of early 20th-century factories and puts function before form. As the name indicates, you can follow the marks of industry in this design:
- Raw materials: Exposed pipes and ventilation systems that open the space are common.
- Brick walls: A famed element of urban design. It can be in its natural color or painted over.
- Cement flooring: This feature goes with the industrial vibe and lets you achieve the cold color theme.
- Large windows: Without heavy curtains, these floor-to-ceiling windows allow light to break the cold atmosphere.
- Industrial pendants: Having large lamps attached to the hanging pipes are favored with this style.
- Oversized artwork: With tall ceilings and open spaces, you can go for large posters and mirrors.
- Use of recycled items: This will provide the antique vibe that goes well with the industrial design.
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Hamptons
Inspired by the houses on the seaside in upstate New York and favored in Australian interiors, Hampton style goes for that beachy vibe with:
- White and blue combination: These are the key colors in this interior design.
- Position of the widows: Having a comfy window seat is essential when it comes to Hampton style.
- Natural fabrics and materials: Timber, cotton, and linen are typically used for flooring and furnishing.
- Comfortable furniture: Due to its origin being holiday homes, this design aims for relaxing and soft yet luxe furnishing.
- Plants: Relatively large plants provide context for the beachy sensation.
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Traditional
As the title suggests, this style abides by tradition, especially from the 18th and 19th-century European decoration. Iconic features of traditional interior design include:
- Fabrics with patterns: You can play with many forms and elements for the luxurious materials used in furnishing.
- Chandeliers: Lighting must be as sophisticated as the rest of the design.
- Fabulous rugs: Putting rugs with intricate patterns and going for Persians is part of this style.
- Symmetry: Traditional style is known for its matching parts; if there is consistency, you have tradition.
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Farmhouse
Imagine a cottage to grasp what farmhouse style would look like. There are distinct elements that make this design how it is; among them are:
- Raw wood: In farmhouse style, you can find weathered wood items, such as a table or countertop.
- Leather: Having a leather sofa or couch is indispensable and adds to the rustic charm.
- Bricks: Exposed brickworks also abide by the rustic vibe the farmhouse style aims for.
- Use of metals: Dark-colored metals and galvanized steel that somehow contrast the design.
- Texture mixture: Having different fabrics, from plain to knitted, is vital for achieving depth for this style.
- Greenery: Potted plants add to the warm and cozy feeling that farmhouses are supposed to deliver.
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Modern
Born in the early to mid-20th century, Modern style is fixed in its time as opposed to the ever-evolving contemporary design. With these attributes, you can distinguish the modern style:
- Clear space: A minimalist approach leads this style toward an area with minimum décor items.
- Splash of color: While neutral colors are standard, you can see sharp colors on curtains and rugs.
- Lines: Straight horizontal and vertical lines of modern architecture can be found in modern furniture.
- Use of Art: A modern painting with vibrant colors aligns with the theme of this style.
- Plain fabric: There are no traces of patterns when it comes to furniture.
- Neutral walls: This feature replaced wallpapers after the domination of Victorian design.
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Virtual Staging in Real Estate: One Design or Several Designs?
Agents have repeatedly asked me whether they should stick to one design only or choose several designs for the same room/property. Well, while you can choose one style for the whole property, Asking for several different designs of the same room/house is perfectly normal.
The fact is that more variety in styles helps viewers make better decisions. Plus, when they see several designs from the same property, they are more likely to visit the place, which is a good sign. Whether or not you go for virtual staging, and for that matter, one or several designs, depends mainly on your advertising budget and things you need to know in this regard.
Conclusion
Virtual staging in real estate offers a glimpse of the potential of a property. The fact that homebuyers go online to find their perfect home demonstrates how critical the initial impression created by virtually staged images is. If you’re new to the idea, stick to the tips we provided above, and you should be fine.
FAQ
The cost of real estate virtual staging services usually depends on the number of rooms you want to be staged, the amount of space that must be covered, and the turnaround time needed to prepare the images.
Here at Revivoto, we offer virtual staging starting from $18.99.
You start by uploading your photos on the website. Then you choose the style or styles you prefer. After that, you can sit back and watch the magic happening. You will have your staged images within 24 hours.
